This guide details the exact system I use for scaling paid media with AI visuals.

The system consists of four grades:

1. Static Ads (for rapid testing of ideas & angles)
2. Animated Ads (to scale spend on winning statics while reducing ad fatigue)
3. Video Ads (turn winning concepts into video format)
4. Iterations (turn one video into unlimited concepts - this is where you scale)

Full walkthroughs are available on YouTube. Subscribe here.

Grade 1 | Static Ads

Static ads are the cheapest format to create.

This makes them perfect for the rapid testing of ideas & angles.

First, create your visuals in Weavy.

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Open the Static Ad Workflow in Weavy

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(you will need a desktop and account to access the workflow)

Then, use the below prompt in ChatGPT to craft your hooks, which can be overlaid on your visuals

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You are a professional creative strategist and performance marketing copywriter. Your objective is to generate static ad headline copy for [your brand] using real user feedback and product page information.

1. Analyse customer reviews from:

• Reddit discussions about [your brand]
• [your brand]’s [your product] product page
• Competitor product pages for similar [your product category]
• Reddit discussions about [your brand]

2. Analyse [your brand]’s [your product] product page

3. Group the findings into distinct motivation or pain-point buckets

4. For each bucket produce 40 scroll-stopping one-liner headlines that work as static ads— concise, emotional, and benefit-driven. Consider the brand’s tone of voice and use real customer language from the reviews.

5. Output a CSV in markdown table format with the following columns:

• Concept Bucket (limit to top 5 by volume and relevance)
• Representative Review Excerpts (short quotes)
• Headline Options (1-40) </aside>

Grade 2 | Animated Ads

Let’s take your winning hook + visual combinations from your static ads and create animated variations.

This allows you to scale spend on winning angles, while minimising ad fatigue.